1. Introduction

Property Matters (“Property Matters,” “we,” “us,” or “our”) is committed to protecting the privacy of our clients and the individuals whose personal information we may collect in the course of providing our services. This Privacy Policy outlines our practices concerning the collection, use, and disclosure of personal information.

2. Information We Collect

2.1. Client Information: We may collect personal information about our clients, such as their names, contact information, and financial details necessary to provide our services.

3. How We Use Your Information

3.1. Client Information: We use client information to communicate, provide services, and manage client accounts. This may include financial transactions, tax planning, and other related activities.

3.2. Employee Information: Employee information is used to process payroll, fulfill tax obligations, and maintain accurate records in compliance with Mexican law.

4. Information Sharing

We do not sell or rent your personal information to third parties. However, we may share information with trusted partners, service providers, or authorities when required by law or to provide our services effectively.

5. Security

We take reasonable steps to safeguard your personal information, using appropriate physical, technical, and administrative measures to protect against unauthorized access, disclosure, alteration, and destruction.

6. Your Choices

You have the right to access, update, or correct your personal information. Please contact us if you wish to exercise these rights or have any concerns about your data.

7. Changes to this Privacy Policy

We may update this Privacy Policy as our practices and legal requirements evolve. Updates will be posted on our website with the revised effective date.

8. Contact Us

If you have any questions, concerns, or requests related to your personal information or this Privacy Policy, please contact us at [email protected].

9. Tracking and Analytics

Property Matters utilizes tracking and analytics tools, including Google Ads and Google Analytics, to collect data about the usage and performance of our website. This information helps us understand how visitors interact with our site and the effectiveness of our marketing campaigns.

9.1. Google Ads Campaign Data: We collect data related to our Google Ads campaigns, including but not limited to ad impressions, clicks, and conversions. This data is used for the purpose of optimizing our advertising efforts and understanding the impact of our ads on website traffic and user behavior.

9.2. Google Analytics: We use Google Analytics to gather information about website traffic, such as the pages visited, the duration of visits, and the geographic location of our visitors. Google Analytics may use cookies and other tracking technologies to collect and analyze this data. The information collected by Google Analytics is used to improve our website’s content and user experience.

9.3. Opting Out: You can choose to opt out of Google Analytics by using the Google Analytics Opt-Out Browser Add-On. Please note that opting out of Google Analytics may affect your ability to access certain features of our website.

By using our website, you consent to the collection and processing of tracking data as described in this section. We do not share personally identifiable information collected through tracking and analytics tools with third parties unless required by law.